Your Google Business Profile is the listing people see in Google Maps and the Map Pack, usually before they ever reach your website. We set it up the way Google reads it: the right categories, every service you offer, accurate details, and a steady flow of reviews.
Most profiles we audit are missing something small that quietly costs calls: a primary category chosen by guesswork, services left blank, or an address setup that puts the whole listing at risk.
We check which categories the businesses already winning your searches actually carry, then pick your primary and additional categories from that data. It is the biggest single setting on the profile.
Every service you offer entered with its own plain-English description, matched to a real page on your website so the profile and the site tell Google the same story.
Service areas set to the towns you really work in. We also check the address itself, because a virtual office or mailbox address is one of the most common reasons listings get suspended.
Hours, phone, website link, attributes and real photos of your team and your work, kept consistent with what your website says.
A simple routine for asking happy customers for reviews, plus a reply to every review you get. Recent, steady reviews help you in the Map Pack and help the customer deciding who to call.
If your profile gets suspended, we work through reinstatement. If a fake listing is outranking you, we document it and report it through Google's redressal process.
It is the work of making your Google Business Profile complete, accurate and aligned with how Google ranks local businesses. That means choosing the right primary and secondary categories, listing your services with descriptions, setting service areas, keeping hours and contact details current, adding real photos, and building a steady flow of reviews. The profile is what powers your spot in Google Maps and the Map Pack.
The usual causes are a primary category that does not match what people search, a profile that is unverified or suspended, a searcher who is far from your business location, or competitors with more and newer reviews. Distance matters a lot in Google Maps, so a business can rank well near its address and disappear a few miles away. An audit shows which of these is holding you back.
If customers do not come to you, you can list as a service-area business and hide your home address; that is allowed and common for contractors. Virtual offices, coworking desks and mailbox stores are a different story: Google generally treats them as ineligible unless the location is staffed during business hours, and they are a frequent cause of suspensions. We check this before changing anything else.
No. Google requires the name on your profile to match the name you use in the real world, on your signage and paperwork. Adding services or city names to it can get the profile suspended, and competitors can report it. Keywords belong in your categories, services and descriptions instead.
Reviews help in the Map Pack and Google Maps, where Google counts them toward how prominent your business is. They are not a ranking factor for the regular blue-link results. Either way, they strongly affect whether someone picks you once they see you, so a simple, consistent way of asking for them is worth having.
Some changes, like fixing a wrong primary category, can show up within a few weeks. Building reviews and prominence takes longer, usually a few months, and depends on how competitive your market is. We track it with real data so you can see what moved and when.