Most marketing agencies have never had to make the phone ring for their own money. My family is starting a garage door company in Clark County, and I'm doing its marketing. This is the log: the searches, the numbers, the things I got wrong.
Nothing here is a case study written after the fact. Entries go up as things happen, including the parts that don't work.
The first entry covers what came back when I searched for the company before we opened: the map results in every town we plan to serve, the review counts behind them, and the assumption I got wrong before I looked. It goes up shortly.
In the meantime, the guides cover the same ground written for your business rather than mine.